Social Media Matters.
More and more, business relationships are made and grown online. People share opinions about politics, food, and how well a brand treats them. Each social network is capturing terabytes of social, economic, and behavioural data. These are some of the reasons why social media has become a staple of a winning business development strategy.
Facebook, LinkedIn and Twitter are where people connect without the limitations of geography and time. When your social media channels are set up right and your people know how to master them, your company competes on a whole new level. These channels can syndicate brand messaging, collect customer data, and provide business intelligence to savvy salespeople. Doing social media right is the difference between meeting sales goals and exceeding them.