Search Engine Marketing - SEM

SEM Optimization

Skymattix provides clients with weekly and monthly reporting on their paid search engine marketing campaigns, which we manage.

We are constantly analyzing our clients’ SEM results and refining our PPC strategies.

Our on-going SEM efforts include:

1. Generating new long-tail keywords and keyword phrases
2. Manually adjusting keyword bidding
3. Allocating our clients’ daily and monthly budgets responsibly and intelligently
4. Creating landing pages for specific campaigns
5. On-going ad testing and optimization

• It provides more data than organic traffic, which we can use to track and optimize the performance of your website.
• Unlike organic traffic, paid media allows you to scale your traffic & business up (or down) as needed to suit the needs of your company, anytime you want.
• Because paid ads appear above the organic ads, Search Engine Marketing is the only way to truly reach the #1 position of search results.
• Networks like Adwords and Bing allow you to control where and when your ads are shown. Show ads only during business hours or only to people in your service area, it’s up to you.

• With paid traffic we can keep your pages and ads relevant to the keywords, demographics, interests, in-market preferences, and more to ensure a seamless user experience.
• Unlike organic traffic, SEM allows us to test different ads and landing pages to increase your conversion rates and give you better performance from your traffic.
• With paid traffic we can even create “lookalike audiences” and “intent-based audiences” based off of your customer email lists to target people who match your ideal customer’s profiles.