What is Search Engine Marketing (SEM)?
SEM stands for Search Engine Marketing, and it’s the practice of bidding on your business’s relevant keywords and keyword phrases in a search engine like Google or Bing.
The goal of an SEM campaign is to increase a website’s visibility and traffic by utilizing paid search advertisements. SEM is also commonly referred to as PPC, which stands for pay-per-click.
SEM is a unique form of acquisition marketing because you only pay for a keyword when someone clicks on your website. Your marketing spend isn’t based on impressions. Since you’re only paying when a potential client takes an action, Search Engine Marketing provides a better return on investment than most forms of advertising.
At Skymattix, we use our experience to drive the client acquisition goals of the businesses that work with us. Contact us for a free consultation or review of your current campaign.