Programmatic Advertising

The top 5 reasons you should use programmatic advertising

1. Scale: The power of programmatic advertising is in its incredible scalability. Programmatic allows marketers and advertisers to reach a vast amount of people all across the Internet through the power of retargeting.
2. Real-Time Flexibility: With programmatic advertising, the performance of each ad is measured in real-time. Now, advertisers need not wait to optimise. Skymattix uses real-time optimization on all of their campaigns to ensure our clients get the most out of thier budgets.
3. Targeting: With programmatic advertising, Skymattix can include multiple targeting criteria for a reasonably low price. This helps our clients reach the intended audiences. This is also useful for big data, demographics, interests, and in-market audiences. With data analytics completely reshaping how marketing works, targeting becomes a major strength for our clients.
4. Efficiency: Programmatic advertising is so cost-efficient, even a small budget can go a long way, allowing clients to make back eight to twelve times what they’ve spent in the majority of the cases.
5. Multi-channel and format reach: With the increasing number of digital touchpoints of your average user, your advertising should be keeping up. This is where programmatic advertising is leading the charge. It allows you to reach audiences across devices: on mobile, desktop, tablet, in-app, and more.