Device ID Targeting (DID)

Device ID (DID) Targeting – Yes you can!

People are using their smartphones and tablets more than ever, and 90% of that time is spent on mobile apps. Device ID targeting allows brands to build lasting relationships with their customers by allowing them to create personalized and unique ads to their users. Data collected can be put into audiences that can be segmented based on what users like, where they go, their behaviour online, app categories, and much more. Device ID targeting will allow you to target the right people, at the right time, with the right offer.

Through the alignment of top-tier data with the ad-tech to target, Skymattix offers the best means of delivering messaging to desired consumers. Device ID targeting with Skymattix ensures that when a device is active, ads will be served. It does not matter whether the device is browsing or in an application, a targeted ad will be served to that device, giving a you an amazing way to reach your target consumers right when they are active and engaged.

“Device ID Targeting allows marketers to leverage historical location data as a proxy for behavioural data – and it can be amazingly accurate.”

-Brooke Willcox, Director, MNI Targeted Media

All mobile phones and tablets contain a unique mobile device ID that distinguishes them from every other device on the Internet.

How Does Device ID (DID) Targeting Work?

Advanced mapping allows Skymattix to target devices seen at a specific location and date as recent as 5 days ago and as far back as 6 months.

Locating a specific audience for your brand’s message shouldn’t be complicated. With DID targeting, your company/brand can direct its message to specific users who have previously been in targeted locations during a specific time.