Competitive intelligence or espionage helps organizations make more informed decisions. It’s a way to find out as much about your competitor’s strategy as possible, so that you can counter it with your own.
Device ID targeting is basically the use of advanced mapping to target devices at specific locations. The trail these devices leave behind can be tracked as early as 5 days ago, and as late as 6 months ago. This allows your company to gain insights into potential customers’ behavior and their potential needs.